This Chelsea strategy creates monsters. It's mission impossible for any manager - and why Man City's monopoly on the Premier League title is ending, writes GRAEME SOUNESS
Chelsea's business model is doomed to failure. Football is like any other business where, if you give too much too soon to young people, in the majority of cases they stop turning up and wanting to learn something new every day. This Chelsea strategy of giving out seven and eight-year contracts to young players is an amortisation exercise. They are not the actions of true football people who understand the market or the game.
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