Revealed: Liverpool's 'new £60m-a-year adidas deal' is STILL dwarfed by Man United's £900m partnership - but how does it compare to Europe's powerhouses?

---

Revealed: Liverpool's 'new £60m-a-year adidas deal' is STILL dwarfed by Man United's £900m partnership - but how does it compare to Europe's powerhouses?

---

Despite regularly touching the previously unheard of £80 mark, the importance of a club's football shirt feels at an all-time high. It's more than just the kit a team wears on a Saturday, but more of a fashion statement, with the game starting to acknowledge its intrinsic link to the increasing prominence of streetwear, and the importance of football to British urban culture. Kits are selling out at record rates, with retro and throwback strips stoking the nostalgia that football fans perhaps cultivate more than any other section of society, perhaps allowing them to consider the eye-watering prices.
Read More >> Full Article on Source: ANIO MAG
#US #ShowBiz #Sports #Politics #Celebs #Diddy #Nevada #Republican Party #MAGA2024 #Latinos #Epstein