"We all know who Doble P is," Peso Pluma told USA TODAY in a 2023 interview. And for those who don't, Pluma said, well, "What the hell are they waiting for?"BornHassan Emilio Kabande Laija, Pluma is part of a new generation of young Mexican and Mexican American artists − includingFuerza Regida,Grupo Frontera,Junior HandNatanael Cano,among others − dominating the Billboard, Spotify and Apple Music charts and "removing the stigma of regional music from Mexican music," says the Zapopan native from the state of Jalisco, Mexico."It is no longer regional music anymore," Pluma said. "This is global and everyone is listening to Mexican music all over the world."Scroll through to learn more about Peso Pluma and revisit his career.
"We all know who Doble P is," Peso Pluma told USA TODAY in a 2023 interview. And for those who don't, Pluma said, well, "What the hell are they waiting for?"Born Hassan Emilio Kabande Laija, Pluma is part of a new generation of young Mexican and Mexican American artists − including Fuerza Regida, Grupo Frontera, Junior H and Natanael Cano, among others − dominating the Billboard, Spotify and Apple Music charts and "removing the stigma of regional music from Mexican music," says the Zapopan native from the state of Jalisco, Mexico.
"It is no longer regional music anymore," Pluma said. "This is global and everyone is listening to Mexican music all over the world."
Scroll through to learn more about Peso Pluma and revisit his career. " style="max-width:100%; height:auto; border-radius:6px; margin:10px 0;" loading="lazy" />
Peso Pluma makes his Coachella debut with Becky G at the Coachella Stage during the 2023 Coachella Valley Music and Arts Festival on April 14, 2023." style="max-width:100%; height:auto; border-radius:6px; margin:10px 0;" loading="lazy" /> 
Peso Pluma throws the first pitch before the game between the Los Angeles Dodgers and the Pittsburgh Pirates at Dodger Stadium on Jul 5, 2023." style="max-width:100%; height:auto; border-radius:6px; margin:10px 0;" loading="lazy" /> 
Peso Pluma performs for a sold out crowd at Acrisure Arena in Palm Desert, California, on July 8, 2023." style="max-width:100%; height:auto; border-radius:6px; margin:10px 0;" loading="lazy" /> 
Peso Pluma performs at the Arizona Financial Theatre on July 22, 2023." style="max-width:100%; height:auto; border-radius:6px; margin:10px 0;" loading="lazy" /> 
Peso Pluma attends the 2023 MTV Video Music Awards on Sept. 12, 2023, in New York." style="max-width:100%; height:auto; border-radius:6px; margin:10px 0;" loading="lazy" /> 
Peso Pluma attends the 2023 Billboard Latin Music Awards Oct. 5, 2023, in Coral Gables, Florida. Peso led the list with 21 nominations, winning a total of eight that night." style="max-width:100%; height:auto; border-radius:6px; margin:10px 0;" loading="lazy" /> 
Peso Pluma performs a concert to a packed house at the Stockton Arena in downtown Stockton on Oct. 12, 2023." style="max-width:100%; height:auto; border-radius:6px; margin:10px 0;" loading="lazy" /> 
Peso Pluma performs in downtown Stockton. " style="max-width:100%; height:auto; border-radius:6px; margin:10px 0;" loading="lazy" /> 
Peso Pluma attends the 24th annual Latin Grammy Awards on Nov. 16, 2023, in Seville, Spain." style="max-width:100%; height:auto; border-radius:6px; margin:10px 0;" loading="lazy" /> 
Peso Pluma at the 2023 Latin Grammys. " style="max-width:100%; height:auto; border-radius:6px; margin:10px 0;" loading="lazy" /> 
Peso Pluma at the 2023 Latin Grammys during the awards show ceremony." style="max-width:100%; height:auto; border-radius:6px; margin:10px 0;" loading="lazy" /> 
Peso Pluma performs at the TikTok In the Mix music festival at Sloan Park in Mesa on Dec. 10, 2023." style="max-width:100%; height:auto; border-radius:6px; margin:10px 0;" loading="lazy" /> 
Peso Pluma attends TikTok In the Mix music festival in Arizona." style="max-width:100%; height:auto; border-radius:6px; margin:10px 0;" loading="lazy" /> 
Peso Pluma poses in the press room with his trophies during the 2024 iHeartRadio Music Awards at Dolby Theatre on April 1, 2024, in Hollywood, California. That night, he took home the trophy for artist of the year, song of the year, album of the year and best new artist for his trailblazing work in Mexican music." style="max-width:100%; height:auto; border-radius:6px; margin:10px 0;" loading="lazy" /> 
Peso Pluma performs at the Coachella Stage during the 2024 Coachella Valley Music and Arts Festival at Empire Polo Club on April 12, 2024 in Indio, California. " style="max-width:100%; height:auto; border-radius:6px; margin:10px 0;" loading="lazy" /> 
At the 2024 edition of Coachella, Peso Pluma showcased news headlines about him in the media. " style="max-width:100%; height:auto; border-radius:6px; margin:10px 0;" loading="lazy" /> 
Like Becky G did for him in 2023, Peso Pluma brought her out onstage during his Coachella performance in 2024. " style="max-width:100%; height:auto; border-radius:6px; margin:10px 0;" loading="lazy" /> 
Peso Pluma performs at Coachella in 2024." style="max-width:100%; height:auto; border-radius:6px; margin:10px 0;" loading="lazy" /> 
Peso Pluma performs at Coachella in 2024." style="max-width:100%; height:auto; border-radius:6px; margin:10px 0;" loading="lazy" /> 
Straight off Coachella weekend, Peso Pluma headed over to the 2024 Latin American Music Awards at MGM Grand Garden Arena on April 25, 2024, in Las Vegas, Nevada." style="max-width:100%; height:auto; border-radius:6px; margin:10px 0;" loading="lazy" /> 
Peso Pluma performs music off his album "Éxodo" at the Intuit Dome in Inglewood, California, on Aug. 24, 2024. " style="max-width:100%; height:auto; border-radius:6px; margin:10px 0;" loading="lazy" /> 
Peso Pluma performs at the Intuit Dome in Inglewood, California. " style="max-width:100%; height:auto; border-radius:6px; margin:10px 0;" loading="lazy" /> 
Peso Pluma performs at Footprint Center in Phoenix on Sept. 14, 2024." style="max-width:100%; height:auto; border-radius:6px; margin:10px 0;" loading="lazy" /> 
Peso Pluma attends Billboard Latin Music Week Miami 2024 in October." style="max-width:100%; height:auto; border-radius:6px; margin:10px 0;" loading="lazy" /> 
Peso Pluma receives the Best Latin award at the 2024 MTV Europe Music Awards at Manchester Co-op Live in Manchester, Britain, on Nov. 10, 2024." style="max-width:100%; height:auto; border-radius:6px; margin:10px 0;" loading="lazy" /> 
Peso Pluma attends the game between the Los Angeles Clippers and the Golden State Warriors at Intuit Dome, Inglewood, on Dec 27, 2024." style="max-width:100%; height:auto; border-radius:6px; margin:10px 0;" loading="lazy" /> 
Peso Pluma performs during the FireAid benefit concert for Los Angeles wildfire relief efforts in Inglewood, California, on Jan. 30, 2025." style="max-width:100%; height:auto; border-radius:6px; margin:10px 0;" loading="lazy" /> 
Peso Pluma attends the 67th annual Grammy Awards on Feb. 2, 2025, in Los Angeles, California." style="max-width:100%; height:auto; border-radius:6px; margin:10px 0;" loading="lazy" /> 
Peso Pluma at the 2025 Grammy Awards." style="max-width:100%; height:auto; border-radius:6px; margin:10px 0;" loading="lazy" /> Peso Pluma's career highlights, including Coachella debut and award show wins
Música Mexicana global starPeso Plumawill hit the road in 2026 for a 30-date tour.
The 26-year-old'sDinastía by Peso Pluma & Friends Tour,which follows the success of his collaborative effort Dinastía with cousin Tito Double P, will kick off on March 1 in Seattle and conclude in Chicago in May.
Along the way,Pluma (real name: Hassan Emilio Kabande Laija)will make stops in San Francisco, Phoenix, Las Vegas, Salt Lake City, San Antonio, Dallas, Atlanta and New York, among others.
"Designed as a fully reimagined live experience, the DINASTÍA Tour reflects the evolution of Peso Pluma's artistry while pushing his production and storytelling to new heights," reads a press release about the tour.
Known for his distinctive and gravelly voice, Pluma is part of a new generation of young Mexican and Mexican American artists − includingFuerza Regida,Grupo Frontera,Junior HandNatanael Cano,among others. They have dominated the Billboard, Spotify and Apple Music charts and are part of "removing the stigma of regional music from Mexican music," the Zapopan native from the state of Jalisco, Mexico told USA TODAY in a 2023 interview.
"It is no longer regional music anymore," Pluma said at the time. "This is global, and everyone is listening to Mexican music all over the world."
Since then, Pluma has sold out two U.S. tours, hit the Coachella Music and Arts Festival stage twice, broken records set by Bad Bunny and made history, including becoming the first Mexican artist to perform at the MTV Music Video Awards in 2023 since the show's inception in 1984.
New year, new star sightings. With the Oscar nominations in sight, celebrities are kicking off 2026 on the awards circuit, stepping out at events like the Palm Springs International Film Awards and Critics Choice Awards.Scroll through for the best celebrity photos of January so far, starting with Teyana Taylor at the Palm Springs Film Awards on Jan. 3, 2026, in California." style="max-width:100%; height:auto; border-radius:6px; margin:10px 0;" loading="lazy" />
From left, Teyana Taylor, Chase Infiniti, Paul Thomas Anderson, Leonardo DiCaprio and Benicio del Toro attend the Critics Choice Awards at Barker Hangar on Jan. 4, 2026, in Santa Monica, California. " style="max-width:100%; height:auto; border-radius:6px; margin:10px 0;" loading="lazy" /> 
Jessie Buckley" style="max-width:100%; height:auto; border-radius:6px; margin:10px 0;" loading="lazy" /> 
Kylie Jenner, left, and Timothée Chalamet" style="max-width:100%; height:auto; border-radius:6px; margin:10px 0;" loading="lazy" /> 
Paul W. Downs, left, and Megan Stalter" style="max-width:100%; height:auto; border-radius:6px; margin:10px 0;" loading="lazy" /> 
Amy Madigan " style="max-width:100%; height:auto; border-radius:6px; margin:10px 0;" loading="lazy" /> 
Audrey Nuna, EJAE and Rei Ami" style="max-width:100%; height:auto; border-radius:6px; margin:10px 0;" loading="lazy" /> 
Jacob Elordi" style="max-width:100%; height:auto; border-radius:6px; margin:10px 0;" loading="lazy" /> 
From left, Shawn Hatosy, Katherine LaNasa, Noah Wyle and Patrick Ball" style="max-width:100%; height:auto; border-radius:6px; margin:10px 0;" loading="lazy" /> 
Rhea Seehorn " style="max-width:100%; height:auto; border-radius:6px; margin:10px 0;" loading="lazy" /> 
From left, Seth Rogen, Chase Sui Wonders and Ike Barinholtz" style="max-width:100%; height:auto; border-radius:6px; margin:10px 0;" loading="lazy" /> 
Jean Smart" style="max-width:100%; height:auto; border-radius:6px; margin:10px 0;" loading="lazy" /> 
Janelle James " style="max-width:100%; height:auto; border-radius:6px; margin:10px 0;" loading="lazy" /> 
Tramell Tillman " style="max-width:100%; height:auto; border-radius:6px; margin:10px 0;" loading="lazy" /> 
Sebastian Maniscalco, left, and Marcello Hernández" style="max-width:100%; height:auto; border-radius:6px; margin:10px 0;" loading="lazy" /> 
Sarah Snook" style="max-width:100%; height:auto; border-radius:6px; margin:10px 0;" loading="lazy" /> 
Ariana Grande " style="max-width:100%; height:auto; border-radius:6px; margin:10px 0;" loading="lazy" /> 
Odessa A'zion" style="max-width:100%; height:auto; border-radius:6px; margin:10px 0;" loading="lazy" /> 
Kristen Stewart attends the Variety Creative Impact Awards and 10 Directors to Watch during Palm Springs International Film Festival on Jan. 4." style="max-width:100%; height:auto; border-radius:6px; margin:10px 0;" loading="lazy" /> 
Dwayne Johnson, left, and Colman Domingo " style="max-width:100%; height:auto; border-radius:6px; margin:10px 0;" loading="lazy" /> 
Chase Infiniti " style="max-width:100%; height:auto; border-radius:6px; margin:10px 0;" loading="lazy" /> 
Timothée Chalamet with his Spotlight Actor of the Year Awards on Jan. 3 at Palm Springs Film Awards." style="max-width:100%; height:auto; border-radius:6px; margin:10px 0;" loading="lazy" /> 
Miley Cyrus " style="max-width:100%; height:auto; border-radius:6px; margin:10px 0;" loading="lazy" /> 
Amanda Seyfried " style="max-width:100%; height:auto; border-radius:6px; margin:10px 0;" loading="lazy" /> 
Mia Goth " style="max-width:100%; height:auto; border-radius:6px; margin:10px 0;" loading="lazy" /> 
Jacob Elordi " style="max-width:100%; height:auto; border-radius:6px; margin:10px 0;" loading="lazy" /> 
Oscar Isaac " style="max-width:100%; height:auto; border-radius:6px; margin:10px 0;" loading="lazy" /> 
Kate Hudson " style="max-width:100%; height:auto; border-radius:6px; margin:10px 0;" loading="lazy" /> 
Renate Reinsve " style="max-width:100%; height:auto; border-radius:6px; margin:10px 0;" loading="lazy" /> 
Jessie Buckley " style="max-width:100%; height:auto; border-radius:6px; margin:10px 0;" loading="lazy" /> 
Paul Mescal " style="max-width:100%; height:auto; border-radius:6px; margin:10px 0;" loading="lazy" /> 
Michael B. Jordan " style="max-width:100%; height:auto; border-radius:6px; margin:10px 0;" loading="lazy" /> 
Elle Fanning " style="max-width:100%; height:auto; border-radius:6px; margin:10px 0;" loading="lazy" /> 
Rose Byrne, left, and Meghann Fahy " style="max-width:100%; height:auto; border-radius:6px; margin:10px 0;" loading="lazy" /> See Teyana Taylor, Ariana Grande in the best celebrity photos of January
New year, new star sightings. With the Oscar nominations in sight, celebrities are kicking off 2026 on the awards circuit, stepping out at events like the Palm Springs International Film Awards and Critics Choice Awards.Scroll through for the best celebrity photos of January so far, starting with Teyana Taylor at the Palm Springs Film Awards on Jan. 3, 2026, in California.
The recent release of Dinastía has seen much success.
The 15-track album, which was released in December, debuted at No. 1 on Billboard's Top Latin Albums and Regional Mexican Albums charts, landing in the Top 10 of the Billboard Global 200 and topping Spotify's Global Albums chart.
When do Peso Pluma tickets go on sale?
General on sale tickets for thetour can be purchased atlivenation.combeginning Wednesday, January 21, at 10 a.m. local time.
The tour will also offer a variety of different VIP packages and experiences for fans to take their concert experience to the next level.
Latino Heritage Month has arrived, and we're celebrating the trailblazing entertainers who have lit up Hollywood and beyond with their talent and vibrant Latinidad.Whether you identify as Latino, Latinx or Latine, the diverse community of 63.7 million U.S. residents is far from a monolith. From beloved icons Eva Longoria and Alejandro Fernández to innovative newcomers Becky G, Jenna Ortega and Karol G, we'll be shining a spotlight on Latino creatives – and their love for their roots – all month long. " style="max-width:100%; height:auto; border-radius:6px; margin:10px 0;" loading="lazy" />
America Ferrera, born to Honduran parents, got her big break with the 2002 indie film "Real Women Have Curves." In 2006, Ferrera landed the unforgettable role of Betty Suarez in "Ugly Betty." Most recently, she starred in NBC's "Superstore," served as executive producer for Netflix's "Gentefied" and was on the big screen for Greta Gerwig's "Barbie." Ferrera has used her Latina identity on and off screen as her "superpower," not an obstacle. "Because the truth is, I am what the world looks like. You are what the world looks like," Ferrera said in a 2019 TED Talk. "Collectively, we are what the world actually looks like. And in order for our systems to reflect that, they don't have to create a new reality. They just have to stop resisting the one we already live in."" style="max-width:100%; height:auto; border-radius:6px; margin:10px 0;" loading="lazy" />
If there's anyone who wears his culture on his sleeve, it's Bad Bunny. In August 2022, the Puerto Rican reggaeton superstar gave an electrifying performance live from the Yankee Stadium in New York and gave an empowering speech when he took home the MTV Video Music Award for artist of the year. "I always knew that I could become a huge artist without changing my culture, my slang, and my language," Bad Bunny said in Spanish. "I am Benito Antonio Martínez Ocasio, from Puerto Rico to the world."Fast forward to 2025, he has multiple Hollywood acting roles on his resume and on Sept. 14, 2025, wrapped his 30-date concert residency in Puerto Rico. " style="max-width:100%; height:auto; border-radius:6px; margin:10px 0;" loading="lazy" />
Selena Gomez has become one of the most influential Latinas in Hollywood with not only her music and acting chops but her billion dollar beauty brand, Rare Beauty. Through Rare Beauty, she has also made strides to support the Latino community. Most recently in August 2025, her company made a donation to the National School of Ceramics and Latinx Therapy in support of mental health. In 2020, following the release of her album "Rare," the Texas native graced the cover of Dazed and took up the chance to connect with her Latino audience, too. "[I represent Latinos] one thousand [percent]. I'm always very vocal about my background," she said." style="max-width:100%; height:auto; border-radius:6px; margin:10px 0;" loading="lazy" />
Mexican American singer Becky G not only reps her Inglewood roots through and through, but also always finds a way to shout out her heritage any opportunity she gets. "I'm grateful for being Latina," Becky G told ET in 2019. "It has taught me so many things … and it makes me want to learn more about myself and my story and where I come from because, in order to know where you're going, you gotta know where you've been. Being a Latina is everything. We are passionate, we are hardworking, we are loyal, we are dedicated."" style="max-width:100%; height:auto; border-radius:6px; margin:10px 0;" loading="lazy" />
In a 2023 interview with USA TODAY about her album "Esquinas," Becky G opened up about reconciling with her Mexican and American identities. During childhood visits to Mexico to visit her primos, the singer would chafe at being labeled an American by her Mexican cousins because "in America, they tell me I"m Mexican. The idea that I have to give up half of myself to be accepted on this side or give up the other half of myself to be accepted on that side didn't feel right because that's just not who I am. I identify as a proud Chicana: I'm 100% proud to be Mexican and I'm 100% proud to have been born and raised in Inglewood."" style="max-width:100%; height:auto; border-radius:6px; margin:10px 0;" loading="lazy" />
"Your very existence is a political act and whenever you show up on TV, that is an act of resistance," said actor Tonatiuh, star of "Kiss of the Spider Woman," during a 2025 event in Los Angeles celebrating Latinos in the entertainment industry. " style="max-width:100%; height:auto; border-radius:6px; margin:10px 0;" loading="lazy" /> 
Karol G took the Latin music industry by storm — and she's not slowing down any time soon. The Colombian star has become a dominating force in Latin music since her 2017 debut. Armed with an arsenal of reggaeton grooves and relatable lyrics, the singer born Carolina Giraldo Navarro conquered the charts and endeared herself to legions of fans with her sonic confessionals of love and self-empowerment." style="max-width:100%; height:auto; border-radius:6px; margin:10px 0;" loading="lazy" /> 
She's also opened the doors for many Latina artists in the music industry. "In the beginning, everything was about being a girl in this industry and why it wasn't possible," Karol G told USA TODAY in a 2025 interview. "Like other women opened doors for me, in this generation I'm one of those who is trying to make a difference, and this gives me a lot of motivation to keep going and to keep trying to change the story and the path."" style="max-width:100%; height:auto; border-radius:6px; margin:10px 0;" loading="lazy" /> 
There isn't anything Eva Longoria can't do. From acting, producing, directing, modeling, podcasting and starting her own tequila line — the multi-hyphenate Longoria is a Latina legend in her own right. "Being Mexican is who I am," Longoria said in an interview with Yahoo Entertainment in 2021. "For me, it exudes in everything that I do every day from how I style my hair, to putting on my lip liner, to putting on my hoops, to what I make for breakfast, how I have my café con leche, how I drive. It seeps into every aspect of my life."" style="max-width:100%; height:auto; border-radius:6px; margin:10px 0;" loading="lazy" /> 
Our fave deadpan goth Latina, Jenna Ortega, started out in Hollywood as a child actor and is best known for her role as Wednesday Addams in Netflix's "Wednesday," young Jane on The CW comedy-drama "Jane the Virgin" and Netflix's "You." Ortega has also made her foray into Hollywood with roles in horror films including "Studio 666," "X" and "Scream." Starring as Wednesday Addams in the Tim Burton-directed Netflix series, in August 2022, she opened up about what playing the role means to her: "Wednesday is technically a Latina character and that's never been represented so, for me, any time that I have an opportunity to represent my community, I want that to be seen."" style="max-width:100%; height:auto; border-radius:6px; margin:10px 0;" loading="lazy" />
"I'm very happy to do what I love doing the most and to be able to share a message of perseverance with up-and-coming artists. Sometimes, as Mexicans, we put a lot of barriers on ourselves and we lack the confidence," Mexican musician Peso Pluma told Billboard in an interview July 2023. "Today, I see that people are proud of our movement. Back then, they'd think that Mexicans couldn't have a No. 1 song singing corridos and that regional Mexican music was only regional, not global. Today, all those barriers have been broken."" style="max-width:100%; height:auto; border-radius:6px; margin:10px 0;" loading="lazy" /> 
"Baby Reindeer" star Nava Mau was honored with La Cena's Culture Catalyst Award in January 2025 and spoke up about the Trump presidency and the power of community. "I wouldn't be here without coalition," Mau said. "Mexican Americans, Mexicans, Latinos have always uplifted me, have always been alongside me. I'm only here as well because of the support of so many Black people in my life, that's my community," she said.
She continued: "We're facing times now that we cannot imagine, so we have to look to the past to see what has been the answer through, and it has always been coalition moving. It has always been coming together and uplifting each other and resisting anything that tries to divide us."
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Whether it's through music, fashion, or simply dropping gems — J Balvín is all about uplifting "Mi Gente." The Colombian reggaetonero has made it his mission to normalize opening up about mental health struggles in the Latino community. "Like any human being, I've had some challenges," he said on social media in 2020. "This time it's anxiety and some depression. I don't like acting or faking my happiness or that everything is perfect," he said. "I'm like any human being. I'm fragile and vulnerable, possibly more than all of you … I'm not here to act but to be real and share what I'm feeling in the moment."" style="max-width:100%; height:auto; border-radius:6px; margin:10px 0;" loading="lazy" />
"I don't like politics. I never talk about it; it's just not my thing," Balvin told USA TODAY in 2025 interview. "My passion is about human rights and using my platform – the power of music – to speak out about it. … Supporting our brothers and just creating the awareness that they're not alone."" style="max-width:100%; height:auto; border-radius:6px; margin:10px 0;" loading="lazy" /> 
Francia Raisa, born to Mexican and Honduran parents, is best known for her roles in "Bring It On: All or Nothing," "The Secret Life of the American Teenager," "Grown-ish" and most recently has appeared in the "How I Met Your Mother" spinoff series "How I Met Your Father." In September 2022, Raisa was honored at the National Hispanic Media Coalition Impact Awards Gala and gave a moving speech about the importance of community. "I would go to auditions and there wasn't a lot of us… it was very lonely for a really long time and I didn't have Latina friends for a really long time. I didn't realize how important that common cultural ground is."" style="max-width:100%; height:auto; border-radius:6px; margin:10px 0;" loading="lazy" />
Stand-up comedian and self-proclaimed short king, Marcello Hernandez has proven to be a comedic force since joining "Saturday Night Live" as a featured player. Hernandez, who is Cuban and Dominican, is also making history as the only Latino comedian on this season of "SNL." Throughout its 48-year run, the show has seen only four Latino cast members: Horatio Sanz (1998-2006), Fred Armisen (2002-2013), Melissa Villaseñor (2016-2022) and now Hernandez, who made his "Weekend Update" debut in October 2022. "It's such a historic show, it feels crazy," Hernandez told USA TODAY in March 2024 of working on the Lorne Michaels-created show. "I started comedy when I was 18 and I never thought one day I'd be on 'SNL.' Just being in such a historic building and learning from a lot of very talented writers and producers has been incredible."" style="max-width:100%; height:auto; border-radius:6px; margin:10px 0;" loading="lazy" />
Ángela Aguilar, daughter of Mexican music icon Pepe Aguilar, has used her platform to uplift the Latino community.At the 2025 Billboard Women in Music event, the "Dime Cómo Quieres" honored immigrant women and raised "my voice for the women whose voices are not always given a stage."
Aguilar dedicated her Breakthrough Award to "the women who leave behind everything they know crossing borders with nothing but hope in their hearts, only to find themselves living in uncertainty and fear," she said onstage, her voice growing faint against the constant cheers and applause from the audience. "For the immigrant women in the country who work tirelessly building and nurturing, sacrificing, and yet still remain unseen, unheard and unprotected, this one is for you."
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Oscar-nominated actor Edward James Olmos, best known for his roles in "Stand and Deliver," "Selena" and "Mi Familia," chatted with USA TODAY in February 2025 and gave advice to young Latino actors hoping to break into Hollywood."They have to be able to understand that as long as you stay in (the industry), you'll be in it," the 78-year-old Hollywood veteran said. "Don't stop. Don't ever stop living your dream."
"And if you have to work outside of the industry to stay in the industry, do that," he added. "That's what I did, everybody that's ever been in the industry has had to have (another) job … so I say to you, stay strong and stay healthy."" style="max-width:100%; height:auto; border-radius:6px; margin:10px 0;" loading="lazy" />
"In the Summers" director Alessandra Lacorazza Samudio, said onstage during a Los Angeles event in February 2025: "We have to stand together to fight against the authoritarian rhetoric. Now more than ever, it's very important to stay in community and to continue to tell our stories in a bold, loving and brave way," the Colombian American filmmaker continued. "Latinos are here to stay, and we are going nowhere."" style="max-width:100%; height:auto; border-radius:6px; margin:10px 0;" loading="lazy" /> 
You may know the Venezuelan-Colombian actor Wilmer Valderrama as Fez from "That '70s Show," but ever since — he's made big waves in Hollywood as well as done impactful work with his activism and philanthropic efforts. In September 2022, at the National Hispanic Media Coalition Impact Awards Gala, Valderrama stressed the importance of a united Latino front: "I'd like to challenge us as we move into the next phase of this evolutionary process for our culture, in our community, not only mainstream but in our leadership that when we arrive in America that we focus on the signal the globe all needs and that we finally wave one flag together as Latino brothers and sisters. It is absolutely critical to the survival of the movement and survival of our history because if we wave the same flag our history will not be deleted again." " style="max-width:100%; height:auto; border-radius:6px; margin:10px 0;" loading="lazy" />
Latino movers and shakers in music, television, movies and other creative industries have come together for La Cena: Celebration of Latino Culture, an event created by media executive Ruben Garcia. It's a night to be in community and celebrate the wins rather than focus on what's lacking when it comes to Latinos in Hollywood. "Now more than ever we need to continue to remind the people outside of this room the power of community," Garcia has said of his intentions for La Cena. " style="max-width:100%; height:auto; border-radius:6px; margin:10px 0;" loading="lazy" /> 
Maluma, born Juan Luis Londoño Arias, has become one of the most successful Latin artists of his generation — and he hasn't let anything stop him from putting in the work. In a September 2019 interview with PopSugar, Maluma said he always dreamed of making music. "My career was not made overnight. It's a reflection of what's happening nowadays with us Latinx in music, plus all the work and sacrifice I've put in throughout many years. Latinx are trendy now," Maluma said. "What's happening with Latin American music is huge, and as an artist, I have to take advantage of that opportunity and try to sneak in there and get my music heard. The doors have been opened for us, and now it's up to us if we close them or keep them open for the new generations of Latinx artists."" style="max-width:100%; height:auto; border-radius:6px; margin:10px 0;" loading="lazy" />
Sara Ramírez has been representing both the Latino and LGBTQ communities in Hollywood. Ramirez, who is gender non-binary, said they never felt "represented on television" before landing the role of Dr. Callie Torres, a bisexual character. "There was so much I didn't know," they said in an interview with People in 2021. "So, I've caught up with myself in a lot of ways."" style="max-width:100%; height:auto; border-radius:6px; margin:10px 0;" loading="lazy" />
Danny Trejo holds 407 acting credits and counting. Since 1985, Trejo has made his mark in Hollywood despite feeling typecast when he started out. In a 2021 interview with USA TODAY, Trejo advised young aspiring Latino filmmakers and actors to "just keep going for that brass ring." He added: "Don't quit. Don't let nobody say you can't do it," Trejo says. "Meet people, be as friendly as you can. In every situation you walk into, try to leave better. And that's what I do, I don't care what it is. I want to be a better person today than I was yesterday."" style="max-width:100%; height:auto; border-radius:6px; margin:10px 0;" loading="lazy" />
Michaela Jaé Rodriguez made history when she became the first transgender woman to be nominated for the category of best actress in a drama series for her performance in "Pose." After her nom last year, Rodriguez spoke to People about how her identity contains multitudes: "I'm at the intersectionality of African American, Black and Latina. So I definitely do think it's changing the narrative. I do think it's opening the scope a little bit more, even in the Hispanic and Latina community, because so many people only focus on just those sides of being Latina, Hispanic, and not understanding that there is a deep heritage and a deep-rootedness. So I like speaking on all the pieces of me."" style="max-width:100%; height:auto; border-radius:6px; margin:10px 0;" loading="lazy" />
In an interview with Suggest, published September 2022, the "Law & Order" and "Bones" actress said "there was no place for me as a Latina, and then as a Black woman." "I didn't identify as a Black woman, because for me it was cultural. Because, of course, I present Black, I am a Black woman. I am also Cuban," she continued. "When you're here in the United States and they ask you to be in a box, and you don't fit into the box … culturally, it was different. It was not one that I identified with. But to work, to survive, it was something that I had to learn."" style="max-width:100%; height:auto; border-radius:6px; margin:10px 0;" loading="lazy" />
Jharrel Jerome became both the first Afro-Latino and first Dominican actor to win an acting Emmy in 2019 for best lead actor in a limited series for his performance as Korey Wise in Netflix's "When They See Us," he made sure to honor that milestone. "I hope this is a step forward for Dominicans, for Latinos, for Afro-Latinos," Jerome said after the win, according to ET. "It's about time we're here."" style="max-width:100%; height:auto; border-radius:6px; margin:10px 0;" loading="lazy" /> 
"I'm most definitely Latino. That's who I am," the "Moon Knight" actor told The Daily Beast in 2018. "But at the same time, for an actor it's like, I want to be hired not because of what I can represent, but because of what I can create, how I can transform, and the power of what I create."" style="max-width:100%; height:auto; border-radius:6px; margin:10px 0;" loading="lazy" />
Speaking to E! News in 2021, Castillo spoke about the importance of writing strong female leads."We need to recognize that women are as strong and capable as any male hero. If a female character is written as strong and badass — that doesn't necessarily require her to also be sexy, hot, good looking, and it doesn't mean she needs to be scantily dressed."" style="max-width:100%; height:auto; border-radius:6px; margin:10px 0;" loading="lazy" />
The Chicago native, born to Puerto Rican parents, added: "I'm so grateful that I get to do something important with my art and open up doors and change Latino narratives — let people see themselves up there [on screen], let them identify with themselves up there and know that they can make it and do it also."" style="max-width:100%; height:auto; border-radius:6px; margin:10px 0;" loading="lazy" />
"This film doesn't exist if it's not for Mexico. I put it bluntly, I could not be here if it was not because of Mexico," Cuarón said, per Remezcla." style="max-width:100%; height:auto; border-radius:6px; margin:10px 0;" loading="lazy" />
growing up with little Afro-Latina representation on TV. "I definitely don't feel like I saw myself," Calderon said. "I didn't see a brown girl with coarse, curly hair and big lips. I don't feel like I could connect with any particular person because no one looked like me." Now, Calderon is changing that through her roles in "With Love" on Amazon Prime Video and "Gentefied" on Netflix. She added: "I'm going to work my ass off until my name is really a household name — not just within the Latinx community but within all communities. Everyone is going to know my name."" style="max-width:100%; height:auto; border-radius:6px; margin:10px 0;" loading="lazy" /> 
In an interview with The Mujerista, Garcia discussed how she is proud to be Latina, despite the insecurities she's felt in the past about her cultural identity. "I'm not fluent in Spanish, so for a long time, I felt less accepted within the Latino community," she said. "I've been nervous about expressing my pride because I've been afraid that someone would be like, 'You're not Latin enough.' But part of being Latin is having that pride, so not apologizing for what I lack or what people think I should be is a big part of my identity now."" style="max-width:100%; height:auto; border-radius:6px; margin:10px 0;" loading="lazy" />
How Bad Bunny, Jenna Ortega, Karol G and more stars celebrate their Latino roots
Latino Heritage Monthhas arrived, and we're celebrating the trailblazing entertainers who have lit up Hollywood and beyond with their talent and vibrant Latinidad.Whether you identify as Latino, Latinx or Latine, the diverse community of 63.7 million U.S. residents is far from a monolith. From beloved icons Eva Longoria and Alejandro Fernández to innovative newcomers Becky G, Jenna Ortega and Karol G, we'll be shining a spotlight on Latino creatives – and their love for their roots – all month long.
Packages vary but include premium tickets, meet & greet and individual photos with Peso Pluma, invitation to the pre-show VIP Lounge, specially designed VIP gift item and more.
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Peso Pluma 2026 tour dates
The complete list of dates for Peso Pluma's 2026 Dinastía by Peso Pluma & Friends Tour is below:
March 1: Seattle - Climate Pledge Arena
March 3: San Francisco - Chase Center
March 4: Sacramento, Calif. - Golden 1 Center
March 6: Phoenix - Talking Stick Resort Amphitheatre
March 8: San Bernardino, Calif. - Glen Helen Amphitheater
March 10: Fresno, Calif. - Save Mart Center at Fresno State
March 11: Anaheim, Calif. - Honda Center
March 13: Las Vegas - T-Mobile Arena
March 14: Chula Vista, Calif. - North Island Credit Union Amphitheatre
March 15: Palm Desert, Calif. - Acrisure Arena
March 18: San Jose, Calif. - SAP Center
March 20: Inglewood, Calif. - Intuit Dome
March 24: Albuquerque, N.M. - Isleta Amphitheater
March 26: Denver - Ball Arena
March 28: Salt Lake City - Maverik Center
April 2: Houston - Toyota Center
April 3: San Antonio - Frost Bank Center
April 5: Laredo, Texas - Sames Auto Arena
April 7: Austin - Moody Center
April 10: Dallas - Dos Equis Pavilion
April 12: Rogers, Ark. - Walmart AMP
April 18: Tampa, Fla. - Benchmark International Arena
April 24: Atlanta - Lakewood Amphitheatre
April 25: Charlotte, N.C. - Truliant Amphitheater
April 26: Raleigh, N.C. - Coastal Credit Union Music Park at Walnut Creek
April 28: Bristow, Va. - Jiffy Lube Live
April 30: New York - Madison Square Garden
May 1: Belmont Park, N.Y. - UBS Arena
May 2: Newark, N.J. - Prudential Center
May 5: Reading, Pa. - Santander Arena
May 7: Chicago - United Center
This article originally appeared on Palm Springs Desert Sun:How to get Peso Pluma tickets for Dinastia Tour with Tito Doble P
