Bad Bunnymademusic historywith hisSuper Bowl halftime showperformance, and now he has the hard facts to back it up.
The reggaeton superstar, whoheadlined Apple Music's Super Bowl LX Halftime Showin February, set a new record after global viewership numbers were tallied, Roc Nationannounced in a press releaseon Monday, March 2.
According to the Jay-Z-run entertainment company, which oversees the halftime show, Bad Bunny's halftime performance brought in 4.157 billion views globally within 24 hours. The viewership figure includes global and U.S. broadcast, YouTube and digital properties.
The singer's Feb. 8 halftime show averaged 128.2 million viewers in the U.S., NBC Sports previously reported, trailing behindKendrick Lamar's 2025 performance. But with the global viewership total, Bad Bunny now has the most-watched halftime show performance of all time, per Roc Nation.
Fresh off a historic win at the Grammys, Bad Bunny headlines the Apple Music Super Bowl LX Halftime Show Feb. 8, 2026. See the photos." style="max-width:100%; height:auto; border-radius:6px; margin:10px 0;" loading="lazy" /> 
Lady Gaga perform a salsa-inspired rendition of "Die with a Smile" at Bad Bunny's Super Bowl halftime show. " style="max-width:100%; height:auto; border-radius:6px; margin:10px 0;" loading="lazy" /> 
Ricky Martin performs "LO QUE LE PASÓ A HAWAii."" style="max-width:100%; height:auto; border-radius:6px; margin:10px 0;" loading="lazy" /> 
Bad Bunny performs during the Apple Music Super Bowl LX Halftime Show at Levi's Stadium Feb. 8, 2026, in Santa Clara, California." style="max-width:100%; height:auto; border-radius:6px; margin:10px 0;" loading="lazy" /> 
From left: Pedro Pascal, Karol G and Cardi B perform onstage during the Apple Music Super Bowl LX Halftime Show at Levi's Stadium on Feb. 8, 2026, in Santa Clara, California." style="max-width:100%; height:auto; border-radius:6px; margin:10px 0;" loading="lazy" /> 
Bad Bunny performs alongside Jessica Alba, Alix Earle and David Grutman during the Super Bowl halftime show. " style="max-width:100%; height:auto; border-radius:6px; margin:10px 0;" loading="lazy" /> 
Bad Bunny dances with a young girl onstage during "Baile Inolvidable." " style="max-width:100%; height:auto; border-radius:6px; margin:10px 0;" loading="lazy" /> 
Bad Bunny holds his Grammy during Super Bowl halftime show. " style="max-width:100%; height:auto; border-radius:6px; margin:10px 0;" loading="lazy" /> 
A real-life couple got married during Bad Bunny's halftime show performance at the Super Bowl. " style="max-width:100%; height:auto; border-radius:6px; margin:10px 0;" loading="lazy" /> 
Lady Gaga performs a salsa-inspired "Die with a Smile"" style="max-width:100%; height:auto; border-radius:6px; margin:10px 0;" loading="lazy" /> 
Bad Bunny performs with power line props to signify the issues Puerto Rico went through during multiple hurricanes. " style="max-width:100%; height:auto; border-radius:6px; margin:10px 0;" loading="lazy" /> 
Performers wave the flags of sovereign countries in the Americas at the conclusion of Puerto Rican singer Bad Bunny's performance during Super Bowl LX Patriots vs Seahawks Apple Music Halftime Show at Levi's Stadium in Santa Clara, California on Feb. 8, 2026. " style="max-width:100%; height:auto; border-radius:6px; margin:10px 0;" loading="lazy" /> 
Bad Bunny holds the Puerto Rican flag." style="max-width:100%; height:auto; border-radius:6px; margin:10px 0;" loading="lazy" /> 
A message is displayed while Puerto Rican singer Bad Bunny performs during the Super Bowl LX Patriots vs Seahawks Apple Music Halftime Show at Levi's Stadium in Santa Clara, California." style="max-width:100%; height:auto; border-radius:6px; margin:10px 0;" loading="lazy" /> 
A couple marries during the Bad Bunny performance onstage at the Apple Music Super Bowl LX Halftime Show." style="max-width:100%; height:auto; border-radius:6px; margin:10px 0;" loading="lazy" /> 
Bad Bunny with the trust fall at the Super Bowl halftime show. " style="max-width:100%; height:auto; border-radius:6px; margin:10px 0;" loading="lazy" /> 
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Bad Bunny and Lady Gaga" style="max-width:100%; height:auto; border-radius:6px; margin:10px 0;" loading="lazy" /> 
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Bad Bunny and Lady Gaga" style="max-width:100%; height:auto; border-radius:6px; margin:10px 0;" loading="lazy" /> 
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Bad Bunny and Lady Gaga " style="max-width:100%; height:auto; border-radius:6px; margin:10px 0;" loading="lazy" /> 
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Ricky Martin" style="max-width:100%; height:auto; border-radius:6px; margin:10px 0;" loading="lazy" /> 
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Lady Gaga performs with Bad Bunny" style="max-width:100%; height:auto; border-radius:6px; margin:10px 0;" loading="lazy" /> 
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Bad Bunny and Cardi B looking on. " style="max-width:100%; height:auto; border-radius:6px; margin:10px 0;" loading="lazy" /> 
Bad Bunny" style="max-width:100%; height:auto; border-radius:6px; margin:10px 0;" loading="lazy" /> Bad Bunny's vibrant halftime show was unforgettable. See it up close
Fresh off a historic win at the Grammys,Bad Bunnyheadlines the Apple Music Super Bowl LXHalftime ShowFeb. 8, 2026. See the photos.
Bad Bunny's performance, which includedvarious homages to Puerto Rican cultureand guest appearances fromLady GagaandRicky Martin, offered an "invigorating" presentation, USA TODAY music critic Melissa Ruggieripreviously wrote.
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"Bad Bunny guaranteed one thing about his Super Bowl performance: the rhythm is gonna get you," Ruggieri wrote. "The global music titan delivered on his promise during his 13-minute halftime spectacle, ... commanding the stage with swagger and unapologetic authenticity."
The Super Bowl feat punctuates Bad Bunny's meteoric rise to global stardom since his 2016 debut.
The Puerto Rican singer's latest album, "Debí Tirar Más Fotos," earned him ahistoric Grammy Awardwin for album of the year in February, becoming the first Spanish-language album to take the coveted prize.
Additionally, the album's title trackrecently hit No. 1 on the Billboard Hot 100, giving Bad Bunny his first solo No. 1 on the all-genre chart. The song also became the first predominantly Spanish-language song by a solo act to top the Hot 100 in the chart's nearly 70-year history.
Contributing: KiMi Robinson, USA TODAY
This article originally appeared on USA TODAY:Bad Bunny makes history with most watched Super Bowl halftime show