Khloe Kardashianis clearing up the chatter about her place at Good American. During a recent "Ask Me Anything" segment on her podcast Khloe in Wonder Land, the reality star addressed questions from fans about her business ventures, including whether she had stepped away from the clothing brand she helped build.
Khloe Kardashian confirms she's 'still co-founder and owner' of Good American on podcast
The rumors had circulated online for weeks, with some fans wondering if Kardashian had quietly stepped back from the company she helped launch. "I'm still the co-founder and owner," Kardashian told listeners. The question surfaced during an "Ask Me Anything" segment on the podcast, where Kardashian answered listener questions about her businesses and projects. When asked about her involvement with Good American today, Kardashian explained that the brand has reached a point where it can thrive without requiring her constant day-to-day attention.
"At first, I think you really want to help build the brand as much as you can, and we've definitely done that," she said. "But Good American is doing so well now. Good American is strong enough and stable enough to sustain on its own." Still, Kardashian emphasized that her connection to the company hasn't changed. "I am still very much co-founder and owner of the brand," she reiterated.
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The clarification comes after fans on Reddit began theorising that Kardashian had shifted her focus to other ventures, including her popcorn label, Khloud. Those conversations fueled speculation that she had stepped away from the denim company she built nearly a decade ago.
Kardashian launched Good American in 2016 alongside business partner Emma Grede. At the time, Kardashian toldHarper's Bazaarthat the pair set out to design jeans that felt inclusive rather than limiting. "We wanted jeans that can fit real women," she said in 2016. "We really felt like that was missing in the market."
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