Amazon Prime in major broadcasting change for 2024 NFL season’s playoffs after success of $110m Peacock deal | 5KG34SG | 2024-02-12 02:08:01
Amazon Prime in major broadcasting change for 2024 NFL season's playoffs after success of $110m Peacock deal | 5KG34SG | 2024-02-12 02:08:01
The move comes after NBC's success displaying the AFC wild-card clas
AMAZON Prime Video is about to stream an NFL playoff recreation for the first time ever subsequent season.
The move comes after NBC's success displaying the AFC wild-card clash between the Kansas City Chiefs and Miami Dolphins solely on its streaming platform Peacock earlier this yr.
Amazon's 11-year cope with the NFL made Prime Video the home of Thursday Night time Soccer in 2022.
The package deal consists of 16 regular-season video games and one preseason recreation annually.
Amazon had been provided the chance to point out a playoff recreation this yr however handed, per The Wall Street Journal.
NBC then swooped in and secured the rights to the Chiefs-Dolphins clash in a $110 million deal.
Regardless of the backlash over postseason football being unavailable on cable outdoors of local markets, the network deemed the telecast an enormous success because it set document viewership numbers.
And Amazon execs seemingly discovered from their errors with the WSJ reporting that Prime Video will solely stream a playoff recreation in the 2024 NFL season.
The Chiefs' 26-7 win over the Dolphins on January 13 delivered a mean audience of 23 million, NBC stated.
It turned the most-streamed stay event in US historical past and the most important Web event ever, accounting for 30% of online visitors, the media big added.
Additionally, Peacock was stated to have registered the very best influx of latest subscribers ever with an estimated 2.eight million new sign-ups over the wild-card weekend.
These alone generated no less than $17 million in revenue, in accordance with sports activities business reporter Joe Pompliano.
"Protected to say there shall be more exclusive games," Pompliano stated.
NFL commissioner Roger Goodell lauded the experiment after the viewership numbers came out.
<!-- End of Brightcove Player --> "We couldn't be prouder of our partnership with Peacock and are thrilled with the results of the first-ever solely live-streamed NFL playoff recreation," Goodell stated.
"To greatest serve our fans, we have to guarantee games can be found to them as their viewing habits change and this consists of digital distribution as we continue to help form the future of the sports and leisure business."
Goodell later added: "We've to fish the place the fish are.
"Shoppers are shifting off of paid television providers and going into digital streaming providers and platforms, and we because the NFL have to have the ability to reach out followers there."
Nevertheless, Goodell dominated out the potential for the Tremendous Bowl being solely streamed anytime quickly.
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