Cheers and fears... SPFL's sponsorship deal with Carling is criticised by alcohol campaigners who claim it should have been rejected

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Cheers and fears... SPFL's sponsorship deal with Carling is criticised by alcohol campaigners who claim it should have been rejected

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The SPFL have been criticised and branded out of touch after unveiling Carling as the official beer of Scottish football. A new sponsorship deal will run until 2027 and will see the Carling brand represented at Scottish Premiership matches, as well as in the Premier Sports Cup. Carling had previously been the title jersey sponsor for both Rangers and Celtic, with those deals finishing back in 2010, as well as having a tie-up with the Scottish national team.
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