New Boston women's soccer team forced into groveling apology over 'transphobic' marketing
Bos Nation FC, the NWSL expansion club slated to launch in 2026, has pulled its 'Too Many Balls' ad campaign amid uproar over the messaging for Boston's new women's soccer team. Among the reactions was an Instagram post from Seattle midfielder Quinn, who identifies as transgender and nonbinary, saying, 'Feels transphobic. Yikes.' Just one day after unveiling the slogan as part of the rollout of the team name BOS Nation FC, the organization said in a statement that 'we missed the mark' with an attempt to 'create a bold and buzzworthy brand launch campaign.
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