Why the world's biggest sports agency has grand plans to make rugby league Britain's second-most popular sport

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Why the world's biggest sports agency has grand plans to make rugby league Britain's second-most popular sport

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They are the biggest sports marketing agency in the world. Headquartered in New York and with offices in London, Singapore and Sydney, their fingerprints have been on everything from the Premier League to the NFL, Wimbledon to the Olympics. But just as colossal as IMG's portfolio is their ambition for one of the newest additions to their sporting stable. It was in May 2022 that the global giants signed a 12-year 'strategic partnership' with the Rugby Football League and Super League to 'reimagine' rugby league in the UK.
Read More >> Full Article on Source: ANIO MAG
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